Importance of SERPS

[morkassmith]

I have just joined this forum. I am also new to the concept of search engine optimization. There are some terms that I cannot understand. SERPS is one of them. What exactly is it and how important is it? I am looking to gain some information about SERPS. All I know is that it refers to search engine result pages. How do I get a good ranking in SERPS? Does it make sense to hire SEO professional